Car Park Data

Product Potential Determination as a powerful Marketing tool

Together with our OEM lubricant data and the car park data, we are able to give you insight information regarding to the specific country demands.

This linked data provides you a very powerful tool to analyse the lubricant requirements of a specific country/region based upon the national driving car park.

With this data you are able to determine the need of a specification and the full market potential of your products.

Olyslager can supply you information concerning:

• Overview of the used Viscosities in the specific country
• Overview of the used Qualities in the specific country
• Overview of the used Specification (Quality & Viscosity) in the specific country
• Overview of the/your required products in the specific country
• Overview of the full market volume specified per Viscosity
• Overview of the full market volume specified per Quality
• Overview of the full market volume specified per Specification
• Overview of the potential per component (e.g. Engine, Transmission, Cooling etc.)
• Market share determination (volume)
• Average sump capacity per country.

Besides this we can also determine the aforementioned overviews per make (or range of makes) up to an overview per type!
The data will be delivered in a pivot table so you can easily access the data yourself.

On request we can perform also a portfolio analyses to determine the optimum product portfolio for the specific market.

With this data you can answer the following questions:

• What range of products (portfolio) is necessary to have a good presence in the country?
• What is the sales potential in the country/region?
• What is my market share in the country/region?
• Is it feasible to introduce a special make product in this country?
• What kind of package size do I need in the country?

Other Products

Lubricant Information System (LIS)

Our sophisticated Lubricant Database

Olyslager Fleet Survey / Fleet Survey Online

A powerful exciting tool to provide your customer with a full fleet lubrication recommendation

WEB-DATA (Internet data)

Olyslager Organisation B.V. is the number one data supplier for lubricant web applications in Europe

Booklets

Olyslager Organisation B.V. is well known for their custom publications

Wall charts

Customized wall charts can be delivered in multiple formats

Recommendation CD-ROM

The CD-ROM can contain different categories within the Automotive or Construction equipment section.

Standard Recommendation Booklets

The Booklet contains all Automotive sections in one booklet.

Car Park Data

Product Potential Determination as a powerful Marketing tool